Audi plans to sell nearly 800,000 electric and hybrid cars in 2025
In a Tuesday announcement, German automaker Audi has revealed that it is targeting the sale of approximately 800,000 battery-electric and hybrid-powered cars in 2025.
The announcement implies that Audi apparently has efforts underway to pose a substantial challenge to Tesla, the US-based electric vehicle (EV) manufacturer which has a strong presence in the EV market.
According to the recent announcement, Audi has plans underway to launch more than 20 electrified vehicles by the year 2025. The automaker has also asserted alongside that it would be launching the electrified vehicles without undermining its 8-10% operating margin target. Audi has also planned massive expenditure on research, development and marketing in EV segment.
For the planned launch of over 20 electrified vehicles by 2025, Audi will be using its parent company Volkswagen’s new MEB modular platform, along with vehicle underpinnings developed in conjunction with its premium sibling Porsche.
Audi has, however, not provided any specific details with regard to the number of fully battery electric cars and the number of hybrid cars which it aims to sell by 2025. As of now, Audi does not have an all-electric model in its present vehicle line-up, although its first serial fully electric model -- the e-tron SUV -- is scheduled for launch in August 2018.
Audi presently offers three plug-in hybrid vehicles. In the year 2017, the automaker’s sale of semi-electric vehicles was nearly 16,000 units.
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Electric vehicles are picking up fast and the German automobile companies are lagging behind.